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Vinay Menon

General Manager – Commercial

About Vinay Menon

Paint industry professional with 23 years of extensive experience across marketing, retail and project sales, technical support, and operations within decorative paints and wood coatings.

Mechanical engineer with a postgraduate degree in International Business & began career in the paint industry in 2002 as a Marketing Executive. Over the past two decades, I have developed deep expertise in product development—from understanding customer requirements and conceptualization to formulation trials, packaging strategy, and go-to-market execution. Experience includes close on-ground collaboration with painting contractors, OEMs, and channel partners to deliver tailored product solutions. Spent over five years leading retail and project sales portfolios and more than four years managing marketing and project sales in the Gulf region. Currently, oversee operations for the Cochin manufacturing unit.

IndustriesWall Paints and Waterproofing Solutions, Decorative Paints, Wood Coatings, Waterproofing Solutions
EducationMBA in Business Management, XIM Bhubaneswar (2022 to 2024)
BBA in Marketing, Bharati Vidyapeeth (2019 to 2022)
Mechanical Engineering, Maharashtra Institute of Technology, Pune
Masters in International Business, University of Wollongong, Dubai
Areas of ExpertiseWall Paints and Waterproofing Solutions