Setting new work strategies, innovative product development and market research fundamentals, while keeping the spirit of wonderment intact, Indigo Paints has stood out in a class of its own from its fellow competitors.
The ability to innovate and provide surprising results and never-thought-of approaches for deeper understanding of market insights has been the key differentiator.
Brand Indigo stands for unexpected solutions to painting needs
Indigo’s products reflect this philosophy completely:
- India’s first Metallic paint, which gives a unique look to your walls
- India’s first Floor Coat paint, which can withstand any vehicular traffic
- Unique Ceiling Coat paint, for brighter and whiter ceilings
- First-of-its-kind Tile Coat paint for roofs, which gives an excellent glossy look
- Eco-friendly Water-based Enamels with a super glossy finish
The Indigo brand identity
The identity has two parts:
(a) A visual: a zebra with multi-coloured stripes, instead of just black and white ones, to dramatize the ‘unexpected’ nature of the brand’s solutions.
(b) A brand line that succinctly sums up what the brand stands for.