Started in the year 2000, Indigo Paints had a modest beginning. It started out with manufacture of lower-end Cement paints, and gradually expanded its range to cover most segments of water-based paints like Exterior Emulsions, Interior Emulsions, Distempers, Primers etc. From an early age, the Company spread its footprints across the country, with rapid expansion of its reach across India. Today the Company stands out as one of the strongest contenders in the Indian paint industry, being rated as an innovative paint manufacturer, which keeps coming out with unique products never before offered in the country.
The Company’s strategy and approach were very different from other paint manufacturers from the very outset. The Company pledged to manufacture only eco-friendly water-based paints, which are not harmful to the health of the customers or the applicators. The Company eschewed the temptation to manufacture any solvent based paints, which are extremely harmful to the health of the users, regardless of their profit contributions.
Over time, the Company found its niche in the paint industry through innovation. It kept churning out bright new ideas for painting solutions, with alarming regularity. Gradually, the industry began looking upon the Company as a futuristic thinker and a storehouse of new product development.
With changing time and trends, Indigo Paints revamped its identity showcasing a new wave of thinking by the Company. A few years ago it clubbed all its multiple brands for different product categories into a single umbrella brand “INDIGO”. A new logo for the brand and the Company was created, which accurately reflected the core philosophy of the organization. The logo design was extended to all packaging design and other forms of corporate communication.
Going forward Indigo Paints will keep evolving itself. We plan to come up with innovative products at regular intervals and continue to surprise our customers. A strong focus on advertising in the years to come will set us apart from the competitors and help gain considerable market share